![NTS annamul.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714202681-7AI7K9BOQXG4MZY0G10C/NTS+annamul.jpg)
Nurture the seed
branding / art direction / photography / book design / illustration / web design
Through evidence-based research and nourishing recipes, Nurture the Seed is a nutrition education brand that allows mothers-to-be to feel confident that they are giving themselves and their child everything they need.
I worked on the art direction and visual strategy for the brand. I created the logo to abstractly represent a fetus and pregnant belly, together making a heart to symbolise a mothers love for their child. I also designed the concept and visual style of their nutrition book, drawing the illustrations, taking the lifestyle photography and art directing the food photography. To create visual harmony across the brand, I used elements of the book’s visuals in the design of the website.
Additional photography: Tess Godkin & Paris Hawken
![Website NTS2.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714296876-S89H82ZYFLJ4NWCM0P3A/Website+NTS2.jpg)
![NTS annamul3.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714376487-JZTVC4XNQWQZXQO1FDPY/NTS+annamul3.jpg)
![NTS annamul4.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714377271-E7KBDWMQPUMD04Q7J9PY/NTS+annamul4.jpg)
![NTS annamul5.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714377622-Y3IMIUZ6X1Z66PTSM1I0/NTS+annamul5.jpg)
![NTS annamul6.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714378191-4J2GPBJ466V1GTEBKT8Q/NTS+annamul6.jpg)
![NTS annamul7.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714378669-JHNTD0GY11FC0GVY2H3H/NTS+annamul7.jpg)
![NTS annamul8.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714379109-Z6NFFTCHTTKEA33C7CJI/NTS+annamul8.jpg)
![NTS annamul9.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714379672-N3RVKVMNS0E399ND4SSA/NTS+annamul9.jpg)
![NTS annamul10.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714380267-UO7FKHAO5YXXMN3C3V5X/NTS+annamul10.jpg)
![NTS annamul11.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714380625-HGQEM4JYPVSX3R0GQCXY/NTS+annamul11.jpg)
![NTS annamul12.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714381365-38STLPX29SWLXP3IB5DZ/NTS+annamul12.jpg)
![NTS annamul13.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714381953-LPW7ZFA8R5TFKNZ0SVRU/NTS+annamul13.jpg)
![NTS annamul14.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714382348-XSNJCE77QKOQWNF8JGE5/NTS+annamul14.jpg)
![NTS_website.gif](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658464995813-KM9GDAL57APIF0DXXYQH/NTS_website.gif)
![NTS annamul15.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714382750-4KIBZ9VEX1E6EZ9N0UC2/NTS+annamul15.jpg)
![NTS annamul16.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658714383069-3JEUKZNIDRT9XMM0LUXH/NTS+annamul16.jpg)
![Website NTS17.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716117387-PZ7MI22YCS08K01Y72JB/Website+NTS17.jpg)
![Website NTS18.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716117614-XB499V36V83L4RDZQNKM/Website+NTS18.jpg)
![Website NTS19.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716118488-7E098OBHOEJU8MHWGPSN/Website+NTS19.jpg)
![Website NTS20.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716118965-JS62TCNF964LPUL35BAW/Website+NTS20.jpg)
![Website NTS21.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716120793-S7MB6IVVW88LRA4BQ0Y4/Website+NTS21.jpg)
![Website NTS22.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716121433-HEGT0W5AB8Z3DUCF4CWO/Website+NTS22.jpg)
![Website NTS23.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716122457-9AMG9Z3AK2D72XQ8GP2O/Website+NTS23.jpg)
![Website NTS24.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716123000-PERU30T2KGXJQULBPVTF/Website+NTS24.jpg)
![Website NTS25.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716123672-5HX1I3PQ939R1385TJMJ/Website+NTS25.jpg)
![Website NTS26.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716124124-WEQBHZGWX7DCR28MQW3F/Website+NTS26.jpg)
![Website NTS27.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716124800-532EJOKJHAP7CTWKF35B/Website+NTS27.jpg)
![Website NTS28.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716125735-B64BQXRMKGSEQFS0VLYS/Website+NTS28.jpg)
![Website NTS29.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716126669-V9WBAPZCHB1L0JCLAWBQ/Website+NTS29.jpg)
![Website NTS30.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1658716126952-WGTOICKDOU68SUOBZWJ8/Website+NTS30.jpg)