![annamulDesigns ECC2.jpg](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1529382616394-CNA3ADROM9B2WDQXMHB0/annamulDesigns+ECC2.jpg)
Extreme Carpet Care
Branding, Illustration
branding / visual identity / pattern / vehicle wrap / magnet business cards / t-shirts
Extreme Carpet Care is carpet cleaning business. They were looking for a brand identity that would differentiate them from local competitors.
Creating an original identity was key, instead of using clichéd graphics like bubbles and sparkles that many competitors use. Exploring the contrary, a pattern was developed and expanded to use across multiple touchpoints, including their vehicle.
![Extreme Carpet Care logo with green squares](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1529380838683-8L14AWHHN65EB5SZSM84/annamulDesigns+ECC3.jpg)
Extreme Carpet Care logo with green squares
![Hand-drawn black and white pattern](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1529380847726-88KA9LABDTMHIWO8621L/annamulDesigns+ECC4.jpg)
Hand-drawn black and white pattern
![Car with pattern vehicle wrap](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1529380847429-CS11SVETQOAX2THAR6LV/annamulDesigns+ECC2.jpg)
Car with pattern vehicle wrap
![Magnet business cards with pattern](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1529380853393-KICG6ZAKAOSDWSP73G3B/annamulDesigns+ECC5.jpg)
Magnet business cards with pattern
![T-shirt with pattern](https://images.squarespace-cdn.com/content/v1/51dcdbd1e4b02bbec32664e6/1537863730273-8TMC2PE6O22XTQWM0VQ2/annamulDesigns+ECC6.jpg)