Driftwood

logo. visual identity. bottle label. packaging.

As part of my involvement with the rebranding of South Coast Distillery (coming soon), the sub-brand Driftwood was developed. Driftwood represents the aged premium spirits range within the South Coast Distillery portfolio. The logo maintains visual coherence with the new South Coast Distillery logo by incorporating similar wave element and typography. Like the Distillery, Driftwood embodies a modern, minimal and effortless aesthetic, whilst emphasising a devotion to the craft of spirit-making.

To reflect the richer, aged nature of the spirits, Driftwood adopts a darker colour palette of blues. The custom wood-grain pattern resonates with the brand name, subtly featured on the bottle labels. The label design approach balances a clean, minimal layout with a respectful nod to classic whisky label traditions. Consistency is maintained across the product range through a uniform label design that communicates subtlety and premium quality.